SEO stands for search engine optimization.

It is the process of researching keywords which your customers are using with Etsy search bar to find products that they want to purchase.

Let's pretend a customer wants to purchase a meal planner. What the customer will likely search for in Etsy's search bar is "printable meal planner" "meal planner" "digital meal planner" "meal plans"

These are ALL examples of keywords and this is what SEO is.

It is about finding the keywords or phrases a customer would use when searching for a product that you sell. Then implementing those keywords into your product titles, descriptions and tags!

You can find SEO keywords for Etsy by using Etsy itself.

Or by using third party applications such as eRank, Everbee or Marmalead.

In my eBook Etsy SEO For Digital Products I take your through all of the steps that you need to do to find keywords and implement them onto your products.

Etsy SEO is very dependent on what level of competition is within your products niche.

If what you are selling has a high competition level then you will find it very hard to rank on PG1 of Etsy, especially as a new Etsy store.

The best thing to focus on is keywords which have high search volume but low competition.

I have had my own Etsy products rank on PG1 of Etsy within a day of listing it. This is because I make sure to find keywords that customers are using which have high search volume and low competition.

Consistency is key.

Etsy should be treated as a business which means putting in the work to show up on a daily basis to upload a new product or create a promotional sale.

By staying consistent Etsy will see your store as one that is worked on regularly and boost your store up the algorithm ahead of your competitors.

SEO is also key. By doing keyword research and implementing SEO strategies your store will become highly noticed on Etsy by people looking for the types of products you sell.

By using keywords everywhere.

By implementing SEO keyword techniques on Etsy then your product will start appearing on more pages of Etsy.

This means that you are more likely to get visitors and sales on your store. Once this happens Etsy will start to boost your store more and more on the algorithm!